Journal News Press 'Give Back' winner

BRAVO! Westchester Toyota announces Westchester Philharmonic as its 3^rd ‘Give Back’ winner

In concert with its giving back philosophy, Westchester Toyota donated $1,500 to the Westchester Philharmonic on Tuesday, April 24^th as its Facebook Give Back promotion winner. 

Westchester Philharmonic is the only fully-professional classical symphony orchestra devoted to serving the people of Westchester County. It brings world-class performers to the concert hall and music education into hundreds of academic classrooms each year.

Having garnered the most votes from fans during ta 90-day voting period on Westchester Toyota’s Facebook page, the Philharmonic becomes the third recipient of Westchester Toyota’s Give Back promotion to benefit local non-profits.

“We can’t believe it’s already the third time that we have an opportunity to give to such a deserving non-profit in our community,” Westchester Toyota GM Rich Prager. “As a family owned dealership we look forward to helping our extended family in the community through future give back initiatives.”

Lenore Eggleston, Director of Marketing and Development, at the Philharmonic said “The Westchester Philharmonic plans to use Westchester Toyota’s generous donation to support its education programs, which bring music to thousands of local school children each year, and to continue to bring world-class talent to our local concert halls.”

Everyone is invited to help “Give Back’ to the community. You’re eligible to vote once you ‘like’ Westchester Toyota at www.facebook.com/WestchesterToyota.

If you’d like to nominate a local charity, please email your suggestion with contact information to socialmedia@WestchesterToyota.com.­­­

For general information, hours and directions, you can visit WestchesterToyota.com.
About Westchester Toyota

Westchester Toyota, located at 2167 Central Park Ave, Yonkers, is a full-service Toyota dealership. Throughout their 20-year history as one of the largest family-owned groups of automotive dealerships nationally, they’ve always remembered their roots as a ‘mom and pop’ business and offer a variety of driver amenities, unique service discounts and quality customer service.

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Hologram Technology

Who saw the Coachella Tupac Hologram? 

As a lover of all things sci-fi, this tickles my fancy for many reasons, but if they can do this with Tupac, imagine other hologram concerts one could go to,"The greats gone but not forgotten concert series" perhaps?  Imagine the possibilities; and picture going to see Elivs & John Lennon?  Who agrees or disagrees? 

Does size matter?

Does size matter? 

Depends on who you ask; but if you are a city dweller and want a car but fear parking, then having a Scion IQ may be the right car for you. So what is different about the Scion IQ? Lets say its the Smart fortwo car has competition now and who could doubt that Scion IQ came out on top in all the review sites. So if you are an urbanite looking for small compact car and can't decide between the Fiat or the Smart Fortwo, well look no further because Scion IQ is better, more affordable, and safer. Don't take our word for it, start your research today or come in and test drive, you won't be sorry.

Toodles!

Laura Hidalgo

Social Media Manager

Westchester Toyota Fundrazr helps Pets Alive Westchester!

The ripples of social media

We recently decided that we would start a blog and we will be honest, we know nothing about blogging other than the facts. Yet in today's industry, car dealerships are becoming fast learners of all things social, viral, and online venturers but it doesn't get easier in the least. What you should know us at Westchester Toyota is that although we are a car dealership, but we are people too. We see the issues that are happening in our community and we wanted to learn how to get involved.

They say one drop can make a ripple and that drop was our General Manager Rich Prager; he has allowed Westchester Toyota to soar to new heights that many dealerships have yet to attain and Social media was his new goal. He had one focus and that was to get Westchester Toyota active in social media, so he hired me, Laura Hidalgo, aka the newest ripple. He saw that I was a jack of all trades, who dabbled from graphic design to video editing to all things social and the kicker was to push Westchester Toyota to get involved in helping those in need. The next set of ripples came in the forms of Alina Fayer, Jaime O'neil, and Prajesh Patel our creative back up team from Sid Patterson Advertising.

Together since June of 2011, we have jumped into helping the community full force and the first way was to create our "Give Back Promotion" where we have 3 charities trying to attain the most votes to win a percentage of cars sold for a of period 3 months. It has been a great success and now we are on our 3rd give back promotion and about to launch our 4th!

 

We later ventured in helping the children in our community and created a design contest called Sketch 4 Westchester Toyota and it was also a great success.

But we didn't stop there, we even helped our furry friends at Pets Alive Westchester creating a Fundraiser and launching the FundRazr app via Facebook and matched dollar per dollar up to $1500 for every donation given by our fans. Our fans raised $1680 and on March 9th we will have an event to present the check to Pets Alive Westchester. Did I forget to mention that one lucky pup will be presented as our honorary mascot and he will be available to be adopted on that day too!

It is these little steps that we hope that gives our friends, family, and clients an insight about Westchester Toyota. We look forward to continue to blog and looking forward in speak with you all soon. 

Laura H.

Social Media Manager